How can we create awareness of Project Cube/Roots to spur greater interest and participation in agri-food technology?

Project Cube/Roots, a collaboration spearheaded by Life3 Biotech (with National Junior College and Singapore Food Agency) to inspire agri-food technologists to contribute to Singapore's food story was launched at NJC's 50th anniversary celebrations and brought together organisations, corporations and learning communities to relook agri-food technology and urban farming projects. An integrated marketing plan complete with concept development and event marketing collaterals delivered the media coverage demanded by this event.