2022 was declared the Year of Celebrating SG Families (YCF) by the Ministry of Social and Family Development (MSF). And Splash was tasked to create on-ground activations to bring MSF’s core family values to life islandwide. We developed and designed four modular experiential zones to engage visitors in the different family values, as well as developed a mascot branding strategy for Becky Bunny - which is today recognised and loved as a symbol of family in Singapore.